So which is the best bookmaker? If you were to pitch them against each other based on their World Cup betting offers and odds, which would emerge triumphant at the end of the competition?
Well The Gambling TImes is going to find out having set up The Bookie World Cup 2014. 32 bookmakers have qualified based on their pre World Cup betting offers, and they've now been seeded and allocated to groups.
Group games will follow the pattern of the actual World Cup matches, goals are scored based on offers and odds, winners get through to the knock-out stages. You can read all the rules and get the groupings on The Gambling Times.
What it means is that everyday you'll be able to find out which bookmakers have the best offers on, and that's for every game of the World Cup!
BetFair are the early and obvious favourites based on odds, but a few offers here and there and anyone can spring a suprise.
Follow all the action on twitter and on The Gambling Times World Cup forum.