Consistant Betting Profit is the name of the game.
There is a school of thought that you can't appreciate the highs if you haven't tasted the lows, but when it comes to betting I can assure you that winning is always better than losing.
Obtaining a consistant betting profit is like getting a payrise, or a tax reduction, or just taking up a fun hobby that actually pays as well.
Matched betting is the process of playing bookmakers off against each other and using betting exchanges (such as BetFair and Smarkets) to unlock the value of bonuses and turn them into cash in your pocket.
The basic principal of matched betting is that there every online bookmaker wants your custom, and that in order to secure it you they will give you a free bet or bonus on your deposit. By unlocking this bonus using backs and lays you can walk away from each bookmaker in profit and move onto the next.
There are some things you need to know about matched betting before you get started, and some common pitfalls and mistakes that you need to avoid, but really with a basic understanding of maths and odds (nothing you can't pick up) you can make a tidy sum of money.
There are around 200 online bookmakers you can do use this process to beat, but what do you do when you've run out of bookmaker sign up offers?
Well the next logical step from matched betting is to advantage play betting. It's the world beyond MSE GIOL (gambling introductory offers loopholes) and it's very lucrative. Advantage play betting takes the basic skills of matched betting and applies them to reload bonuses, if bets and money back specials.
Now the thing about advantage play betting, and the reason it's not covered on MSE GIOL, is that whilst matched betting (when done correctly) is next to zero risk, advantage play betting in many instances will involve variance. Variance is a term that crops up time and again when you're playing casino games (why do some people hit the jackpot and others don't), but it also rears it's ugly head when advantage play betting (APing).
Take nil nil refunds (or bore draw refunds as they're also known). William Hill offer these on all matches. If the match you bet on ends nil nil they will refund losing correct score and first scorer bets. This is a type of if bet and can be a consistant source of income for the advantage play gambler, but you're not going to hit it every time. On average 10% of football games finish nil nil. You can up that by selecting games that are more likely to be a bore draw, but you won't hit it every time. The rub is that you could miss the refund 5, 10, even 20 times on the bounce, and that's variance. Statistically 10% of games will finish nil nil, you just might not be on them and that sample is far bigger than the one you'll be betting on.
That doesn't mean there's not consistant money to be made though, it just means you need to be on more games to make sure that the advantage in your bets pays for the effort you're putting in.
The way to make this process as easy as possible is to use a site that trawls the bookmakers and tells you where there are offers on that day, and a community that helps with matching odds.